create, GROW & LEAD on the fly...                                                                                                  GROWTH STRATEGY consulting & leadership DEVELOPMENT

  • Coached & advised senior executives and teams from 200+ large companies, mid-market firms & startups
  • Marketing, sales and commercial executive leadership roles at GE, USIS and ChoicePoint
  • ICF Professional Certified Coach (PCC), Co-Active Certified Coach (CPCC), Prosci Change Management
  • MBA (Georgia State), BS Finance (University of Maryland) and Extensive Leadership Development (GE)
  • Co-Founder of Branches Unlimited, LLC d/b/a Slimpressions®
  • Adjunct Professor in Entrepreneurship + Consumer Behavior at Georgia State University
  • Patent for upper body shapewear undergarment, US20090098801 A1, issued Sep 4, 2012
  • Lean startup principles, selling outcomes & impact, collaborative & multi-dimensional leadership
  • Board Member-Catholic Charities Atlanta; President-Lax4Community; Advisor-Teaching Entrepreneurship

about Jen & flying Labs

"The most effective way to do it, is to do it." – Amelia Earhart
Jennifer Daniels is a bold and inspiring strategic leader, entrepreneurial growth adviser and ICF Professional Certified Coach (PCC). She helps business leaders accelerate growth and innovation by infusing entrepreneurial approaches into leadership development, strategic planning, operations, marketing and sales.

Jen serves as President at Flying Laboratories®, a growth strategy consulting and leadership development company whose name was inspired by Amelia Earhart’s plane, dubbed "The Flying Laboratory," which she commissioned to advance aeronautical innovation. That same commitment to experimentation, continuous learning and entrepreneurial growth is what fuels Jen's passion for empowering and ennobling leaders to create, grow and lead on the fly.

Jen is also an adjunct professor at Georgia State University where she teaches entrepreneurship and consumer behavior in the J. Mack Robinson College of Business. She serves on the Mission Advancement and Strategic Planning Committees as a Board Member with Catholic Charities Atlanta. In addition, Jen is the President of Lax4Community, a 501(c)(3) organization which aims to help more players and their families experience the game of lacrosse by reducing economic barriers and supporting the growth of local youth and high school lacrosse programs.

For over 20 years, Jen held progressive leadership roles in technology, process improvement, sales, marketing and innovation acceleration at GE. Most recently she was a commercial organization executive leading an intrapreneurial startup that provided management consulting services to GE's most strategic customers. Jen also served in sales and marketing executive leadership positions at ChoicePoint, USIS, and LexisNexis, and was co-founder of Slimpressions® with a patented line of women’s shapewear.

Jen earned her B.S. in Finance from the University of Maryland and MBA from Georgia State University. She and her husband, Frank, live in the Greater Atlanta Area where they create, grow and lead on the fly together as the blessed parents of 3 sons and 3 dogs.

  • Coaching and advising business leaders to accelerate growth. transformation and impact
  • Infusing lean, entrepreneurial growth approaches into leadership development, strategic planning & execution, operations, marketing, sales, culture and change management
  • Curating & leading innovative, engaging & experiential workshops
  • Designing and testing new business models, markets, channel strategies, product offerings and value propositions

customized solutionS to deliver impact & outcomes that matter most to you

  1. Leadership Coaching & Development

    Achieve professional and personal fulfillment and accelerate leadership growth and transformation...

    • Executive and Functional Leader Coaching
    • Startup Founder / Entrepreneurial Leader Coaching and Mentoring
    • Team Coaching
  2. Entrepreneurial Growth Consulting

    Infuse agility, simplicity & speed into your business model for more impactful outcomes...

    • Strategic Planning
    • Goal Setting / Execution Planning / Accountability
    • Change Leadership
    • Cultural and Organization Change Management
    • Vision / Mission / Values
    • Entrepreneurial Growth Strategies
    • Lean Startup Principles
    • Business Model Innovation
    • Scaling for Growth 
    • Outcome Selling & Marketing
    • Sales Enablement
    • New Market and New Product Development
    • Operational Excellence / Process Optimization / Lean Six Sigma
  3. Experiential Workshop Engagements

    Accelerate impact with innovative, engaging and experiential workshops...

    • Strategic Planning
    • Goal Setting / Execution Planning / Accountability
    • Change Leadership
    • Cultural and Organization Change Management
    • Vision / Mission / Values
    • Entrepreneurial Growth Strategies
    • Lean Startup
    • Business Model Innovation
    • Scaling for Growth
    • Outcome Selling & Marketing
    • New Market and New Product Development
    • Operational Excellence / Process Optimization / Lean Six Sigma

professional leadership Experience

  • Flying Laboratories LLC
    PRESIDENT - growth strategy consultant & leadership coach
  • Georgia State University - J. Mack Robinson College of Business
    Adjunct Professor - entrepreneurship + CONSUMER BEHAVIOR
  • Branches Unlimited, LLC d/b/a Slimpressions®
  • GE Capital and GE Corporate
    Access GE / Strategic Consulting Executive, Lean Startup Leader, Six Sigma Black Belt, Marketing VP
  • LexisNexis Risk Solutions
    Sr. Director, Strategic Relationship Management
  • USIS (nka HireRight)
    vice president, marketing
  • ChoicePoint (nka First Advantage)
    Vice President, Product Management

leadership training & development

  • M.B.A.
    Georgia State University, j. Mack Robinson College of Business
  • B.S. Finance
    University of Maryland, robert h. Smith College of Business
  • Manager Development Course (MDC)
    GE Executive development
  • Six Sigma Black Belt & Change Acceleration Process
    GE Leadership development
  • Sales Force Development Program (SFDP) and Information Technology Leadership Program (ITLP)
    GE leadership development
  • Co-Active® Leadership Program
    co-active training institute (CTI)
  • Certified Professional Co-Active® Coach (CPCC) & ICF Professional Certified Coach (PCC)
  • Prosci®
    certified CHANGE MANAGEMENT practitioner
  • Five Behaviors®
    wiley authorized partner
  • Everything DiSC®
    wiley authorized partner

community leadership & Engagement

  • President
  • Board Member - Mission Advancement + Strategic Planning Committees
    catholic charities atlanta
  • Leadership Program Advisory Board Member, Speaker and Mentor
    catholic charities atlanta
  • Advisory Council Member


  • Curiosity & Passion For Learning...
    to discover & appreciate what's most important to you & why
  • Creativity & Resourcefulness...
    to help you tap into your core talents & resources so that transformation has lasting impact
  • Authenticity & Courage...
    to challenge assumptions that may be holding you back from achieving your full growth potential
  • Entrepreneurial Spirit...
    to accelerate your innovation, growth & transformation by infusing agility, simplicity & speed

outcomes & impact

  • 300+
    engagements delivered
  • 200+
    leaders coached
  • $30MM
    financial impact


Senior executives and functional leadership teams from 200+ large companies, mid-market firms and startups in the healthcare, transportation, energy, manufacturing, financial services and retail sectors
$30MM+ in customer financial impact by accelerating execution of over 300 strategic, operational and cultural transformation initiatives
In GE's "We are Builders, not Bankers" national TV & radio ad campaigns
With marketing, sales and commercial organizations by leading and empowering lean and entrepreneurial cultures
Startup with patented line of women’s shapewear (Patent US 20090098801 A1)


  • ICF Professional Certified Coach
    ICF Professional Certified Coach
  • Certified Professional Co-Active Coach
    Certified Professional Co-Active Coach
  • Certified Change Practitioner
    Certified Change Practitioner

Lean in to entrepreneurial growth

Executive summary brief


A love for experimenting and trying new things

She gave us a big clue when she named her plane the “Flying Laboratory” but Amelia Earhart was also pretty outspoken about her love for experimenting so she could always be trying new things. I, too, had a similar passion but as I got older and became more ingrained in Corporate America, I started to bring out those qualities less and less. My career was all about strategizing, planning, executing and hitting the numbers… there wasn’t a lot of room for experimenting and trying new things....


Greater Atlanta Area, Georgia, USA

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