create, GROW & LEAD on the fly...                                                                                                                   Entrepreneurial growth advising, leadership coaching & Experiential workshop FACILITATION

  • Coached & advised senior executives and teams from 200+ large companies, mid-market firms & startups
  • Marketing, sales and commercial executive leadership roles at GE, USIS and ChoicePoint
  • Certified Professional Co-Active Coach (CPCC) and ICF Associate Certified Coach (ACC)
  • MBA (Georgia State), BS Finance (University of Maryland) and Extensive Leadership Development (GE)
  • Co-Founder of Branches Unlimited, LLC d/b/a Slimpressions®
  • Adjunct Professor in Entrepreneurship - Robinson College of Business at Georgia State University
  • Patent for upper body shapewear undergarment, US20090098801 A1, issued Sep 4, 2012
  • Lean startup principles, selling outcomes & impact, collaborative & multi-dimensional leadership
  • Innovation Advisory Board at Cherry Bekaert and Leadership Program Chair at Catholic Charities ATL

about Jen & flying Labs

Flying Laboratories
"The most effective way to do it, is to do it." – Amelia Earhart
Jennifer Daniels is a bold and inspiring strategic leader, entrepreneurial growth adviser, certified coach and experiential workshop facilitator. She helps business leaders achieve better outcomes and greater impact by infusing entrepreneurial approaches into leadership coaching & development, strategic planning & execution, operations, marketing and sales.

Jen serves as President at Flying Laboratories LLC, a strategic advisory and coaching company whose name was inspired by Amelia Earhart’s plane, dubbed "The Flying Laboratory," which she commissioned to advance aeronautical innovation and performance. That same commitment to experimentation, continuous learning and entrepreneurial growth is what fuels Jen’s passion for discovering all that’s possible when leaders and teams create, grow and lead together.

She is an adjunct professor at Georgia State University teaching entrepreneurship in the J. Mack Robinson College of Business. Jen is also a member of Cherry Bekaert’s innovation advisory board and is Chairperson of the Catholic Charities Atlanta Leadership Program.

For over 20 years, Jen held progressive leadership roles in technology, process improvement, sales, marketing and innovation acceleration at GE. Most recently she was a commercial organization executive leading an intrapreneurial startup that provided management consulting services to GE's most strategic customers. Jen also served in sales and marketing executive leadership positions at ChoicePoint, USIS, and LexisNexis, and was co-founder of Slimpressions® with a patented line of women’s shapewear. She earned her B.S. in Finance from the University of Maryland and MBA from Georgia State University.

  • Advising and coaching business leaders to accelerate growth & transformation
  • Infusing entrepreneurial growth approaches into leadership coaching, strategic planning & execution, business development strategies, culture and change leadership
  • Curating & leading innovative, engaging & experiential workshops
  • Designing and testing new business models, markets, channel strategies, product offerings and value propositions

customized solutionS to deliver impact & outcomes that matter most to you

  1. Leadership Coaching & Development

    Achieve professional and personal fulfillment and accelerate leadership growth and transformation...

    • Executive and Functional Leader Coaching
    • Startup Founder / Entrepreneurial Leader Coaching and Mentoring
    • Team Coaching
  2. Growth & Change Leadership Advising

    Infuse agility, simplicity & speed into your business model for more impactful outcomes...

    • Strategic Planning
    • Goal Setting / Execution Planning / Accountability
    • Change Leadership
    • Cultural and Organization Change Management
    • Vision / Mission / Values
    • Entrepreneurial Growth Strategies
    • Lean Startup Principles
    • Business Model Innovation
    • Scaling for Growth 
    • Outcome Selling & Marketing
    • Sales Enablement
    • New Market and New Product Development
    • Operational Excellence / Process Optimization / Lean Six Sigma
  3. Experiential Workshop Engagements

    Accelerate impact with innovative, engaging and experiential workshops...

    • Strategic Planning
    • Goal Setting / Execution Planning / Accountability
    • Change Leadership
    • Cultural and Organization Change Management
    • Vision / Mission / Values
    • Entrepreneurial Growth Strategies
    • Lean Startup
    • Business Model Innovation
    • Scaling for Growth
    • Outcome Selling & Marketing
    • New Market and New Product Development
    • Operational Excellence / Process Optimization / Lean Six Sigma

professional leadership Experience

  • Flying Laboratories LLC
  • Georgia State University - J. Mack Robinson College of Business
    Adjunct Professor - entrepreneurship
  • Branches Unlimited, LLC d/b/a Slimpressions®
  • GE Capital and GE Corporate
    Access GE / Strategic Consulting Executive, Lean Startup Leader, Six Sigma Black Belt, Marketing VP
  • LexisNexis Risk Solutions
    Sr. Director, Strategic Relationship Management
  • USIS (nka HireRight)
    vice president, marketing
  • ChoicePoint (nka First Advantage)
    Vice President, Product Management

leadership training & development

  • M.B.A.
    Georgia State University, j. Mack Robinson College of Business
  • B.S. Finance
    University of Maryland, robert h. Smith College of Business
  • Certified Professional Co-Active® Coach (CPCC) & Associate Certified Coach (ACC)
  • Co-Active® Leadership Program
    The coaches training institute (CTI)
  • Manager Development Course (MDC)
    GE Executive development
  • Six Sigma Black Belt & Change Acceleration Process
    GE Leadership development
  • Sales Force Development Program (SFDP) and Information Technology Leadership Program (ITLP)
    GE leadership development

community leadership & Engagement

  • Advisory Board Member, THInc Innovation Practice
    cherry bekaert llp
  • Leadership Program Chairperson, Speaker and Mentor
    catholic charities atlanta
  • Atlanta Area Capital Campaign Co-Chairperson
    sigma kappa national sorority


  • Curiosity & Passion For Learning...
    to discover & appreciate what's most important to you & why
  • Creativity & Resourcefulness...
    to help you tap into your core talents & resources so that transformation has lasting impact
  • Authenticity & Courage...
    to challenge assumptions that may be holding you back from achieving your full growth potential
  • Entrepreneurial Spirit...
    to accelerate your innovation, growth & transformation by infusing agility, simplicity & speed

outcomes & impact

  • 300+
    engagements delivered
  • 200+
    leaders coached
  • $30MM
    financial impact


Senior executives and functional leadership teams from 200+ large companies, mid-market firms and startups in the healthcare, transportation, energy, manufacturing, financial services and retail sectors
$30MM+ in customer financial impact by accelerating execution of over 300 strategic, operational and cultural transformation initiatives
In GE's "We are Builders, not Bankers" national TV & radio ad campaigns
With marketing, sales and commercial organizations by leading and empowering lean and entrepreneurial cultures
Business with patented line of women’s shapewear (Patent US 20090098801 A1)




A love for experimenting and trying new things

She gave us a big clue when she named her plane the “Flying Laboratory” but Amelia Earhart was also pretty outspoken about her love for experimenting so she could always be trying new things. I, too, had a similar passion but as I got older and became more ingrained in Corporate America, I started to bring out those qualities less and less. My career was all about strategizing, planning, executing and hitting the numbers… there wasn’t a lot of room for experimenting and trying new things....


Greater Atlanta Area, Georgia, USA

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